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Dragon fruit exports to India, packaging should not use Chinese characters

Saturday, August 7, 2021

At the Vietnam dragon fruit online trade conference with Indian and Pakistani partners in 2021, Mr. Pham Sanh Chau, Ambassador Extraordinary and Plenipotentiary and Plenipotentiary of Vietnam in India, said that the Indian market is very potential. for Vietnamese fruit products in general and dragon fruit in particular.

India has 1.4 billion people, of which 60% of the people of this country are vegetarian, their food is mainly vegetables. On average, each Indian uses 3kg of fruit in a month, according to which the whole country will consume about 48 million tons/year.

Thu hoạch thanh long. Ảnh có tính chất minh họa.

Currently, India is still an easy market. This is a favorable condition for Vietnam's fruit in general and dragon fruit in particular to boost exports to this country.

Mr. Bui Trung Thuong, Counselor, Trade Office of Vietnam in India, shared, India's demand for this item is quite good because the product is beneficial to health, aromatic flavor, nutritious. Currently, India mainly imports dragon fruit from Vietnam, Thailand, Malaysia and Sri Lanka.

According to Mr. Nguyen Tien Phong, Ambassador Extraordinary and Plenipotentiary of Vietnam in Pakistan, Pakistan has imported many agricultural products from Vietnam, but has hardly imported fruit. Therefore, this market still has a lot of potential for Vietnamese fruit in general and dragon fruit in particular. Like India, Pakistan is an easy-going market, focusing on delicious and cheap products. Therefore, Vietnamese businesses should also find directions to exploit this market.

Vietnam's dragon fruit has been allowed to export to this country by India since 2014. Since then, dragon fruit exports to India have grown continuously. In the period 2015-2020, dragon fruit exports to India increased tenfold, from 1 million USD in 2015 to approximately 10 million USD in 2020.

However, compared to the export capacity of Vietnamese dragon fruit, the above figure is still quite modest. Meanwhile, the Indian market is still very open to Vietnamese dragon fruit, despite the fact that the country has also begun to grow commercial dragon fruit in many localities.

In order to promote dragon fruit exports to India, Mr. Bui Trung Thuong said that businesses and localities need to be more proactive in promoting and bringing dragon fruits to this market. In parallel, it is necessary to pay attention to developing high-quality planting areas, meeting the regulations and requirements of the market, instead of expanding the area. Once there is a guaranteed quality product, finding, developing the market, maintaining a competitive position will be much more convenient and sustainable.

Không nên dùng bao bì chữ Trung Quốc khi xuất khẩu thanh long sang Ấn Độ. Ảnh có tính chất minh họa.

Mr. Bui Trung Thuong also noted the lack of solidarity and unfair competition among dragon fruit exporting enterprises. The Indian market is very open with Vietnamese dragon fruit, but many businesses, instead of competing with quality, try to lower prices to win customers. This causes a significant loss of reputation for Vietnamese dragon fruit.

Due to political issues, India has called dragon fruit "kamalam" instead of "dragon fruit", which is a familiar name of the Chinese. Therefore, when exporting dragon fruit to India, Vietnamese enterprises should avoid using the name "dragon fruit", but can use the new calling of the Indians, or let the word "dragon fruit" be used because people India is getting used to the Vietnamese way of calling this fruit.

In particular, on the packaging of dragon fruit exported to India, it should not be red and printed with Chinese characters like long ago, but should be printed in English. Thus, both creating more sympathy for Indians, and avoiding them to misunderstand that this is a Chinese fruit.

According to Mr. Vu Ba Phu, Director of the Trade Promotion Department (Ministry of Industry and Trade), dragon fruit is identified as a fruit with a competitive advantage, ranking first among 11 fruits in Vietnam, and often in the group of fruits. Vietnam's billion-dollar export products over the years.

Vietnam's dragon fruit products are now quite diverse, in addition to fresh dragon fruit, there are also dried dragon fruit, dried dragon fruit, syrupy juice, dragon fruit snack, dragon fruit wine, dragon fruit ice cream, and fish cake. Dragon fruit, dragon fruit bread... In particular, dragon fruit powder (also known as pitahaya powder) has nutritional content and very good effects for health, considered a tropical superfood.